Fresh roast coffee is a volatile commodity and looses its subtlety quickly when exposed to oxygen and humid conditions, it also rapidly absorbs foreign odors and so it is essential to protect it from outside influences by storing it in a tightly-closed tin or jar.

To ensure that coffee (both ground roast and whole bean) is kept fresh for long periods, it should be vacuum-packed to preserve its exquisite fragrances.

After opening the package it is recommended that the coffee is stored on the same day in the refrigerator or (better yet) in the freezer, even for coffee bought fresh from a specialist shop. This ensures that the fragile, ethereal nuances of taste and aroma are preserved. Since coffee does not freeze when it is stored in a freezer compartment, no harm is done if hot water is poured on the coffee straight away.